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China Daily
Time: 2012-11-12    BY Gavin   From: China Daily   Clicks: 4465
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From print to the Web, from China to America, Europe and the rest of Asia, the China Daily Group is an authoritative provider of information, analysis, comment and entertainment to global readers with a special focus on China. While China Daily has firmly established itself as the leading English-language news organization in China since its founding in 1981, the group also publishes US, European, Asian and Hong Kong editions of the flagship brand, with a total circulation of 800,000. The group's new media arm has seven website clusters and three mobile platforms, which provide a cutting edge for the group’s development.

China Daily’s Print Media

China Daily Group has 12 print publications, including the mainland, US, European, Asian and Hong Kong editions, and the 21st Century English Education Media.
China Daily, the flagship newspaper founded on June 1, 1981, publishes 24 pages Monday to Friday and 16 pages on Saturday and Sunday. It uses cutting-edge design with dynamic pictures and artwork; and encompasses in-depth reporting and analysis.

China Daily US Edition was launched in 2009. It publishes 16 pages Monday to Friday, with a 24-page insert on Fridays. Circulation includes the United Nations headquarters, government agencies of the United States and Canada, universities, think tanks, major financial institutions and many leading companies.

China Daily European Weekly was launched in 2010. It offers 32 pages of news and views from China and the European continent each week. In 2011, it won the Launch Paper of the Year award presented by the UK Association of Circulation Executives (ACE); and the International Media Award sponsored by the Plain English Campaign.

China Daily Asia Weekly, also launched in 2010, offers 24 pages each week. It is a pan-Asian publication exploring issues and events from throughout the region.

China Daily Hong Kong Edition was founded in 1997, shortly after the return of Hong Kong to China. The edition, the only national newspaper published in Hong Kong, has 28 pages Monday to Friday and 16 pages on Saturday and Sunday. In 2012, its entries for the 2011 Hong Kong News Awards won 5 awards sponsored by the Newspaper Society of Hong Kong (NSHK).
China Watch (originally Reports from China) is a monthly publication distributed to millions of cosmopolitan readers as an insert in the Washington Post, The New York Times and The Wall Street Journal in the US, and across Europe with International Herald Tribune and The Daily Telegraph.

21st Century English Education Media was launched in 1993. It includes the most popular English education weekly for English learners in China, as well as eight weekly publications for school and university students and teachers. There is also a 21st Century website and a 21st Century mobile newspaper. All of this has helped establish the 21st Century English Newspaper as the country’s leading brand in ESL (English-as-a-second-language) education.

China Daily’s Digital Media

China Daily’s digital media, with the China Daily website as its core, is a round-the-clock, multi-channel news network. It has seven website clusters and three mobile platforms, including English News, Chinese News, Business, Entertainment and Language Tips, as well as the China Daily smart phone and tablet apps, China Daily Mobile Website and multimedia messaging service.

China Daily website (chinadaily.com.cn): Launched in 1995, it is a comprehensive multimedia outlet and China’s most influential English-language Web portal. It encompasses news reporting, information services, online communities and language learning, with more than 30 subsidiary websites and 300 channels under seven website clusters. Its daily page views now exceed 31 million, with about 60 percent of visitors from overseas.

China Daily apps: China Daily news apps provide essential news both at home and abroad, as well as culture and travel tips for users on the go. The smart phone and tablet apps are now available at Apple App Store and other mainstream app platforms, including Android, BlackBerry, Symbian and Amazon-Kindle. To date, worldwide iPhone and iPad downloads have reached about 600,000.
China Daily multimedia messaging service (MMS): This service includes the bilingual China Daily Mobile News (separate China Mobile and China Telecom versions) and a China Daily PDF edition on China Unicom.

China Daily eClips: Launched in January 2007, it is distributed to 250,000 influential readers in politics, business and academia as well as in other fields.

Asia News Photo website (asianewsphoto.com): Launched in March 2006, this website was founded by China Daily, the only member of Asia News Network on the Chinese mainland. It represents 21 newspapers in 19 Asian countries and regions, as well as nearly 2,000 registered photographers. It has an archive of more than 2 million photos and provides an Asia-focused photo service to media outlets worldwide.

Newscartoon Website (newscartoon.com.cn): Launched in July 2001, it is hosted by the China Daily website and jointly operated with the China Journalistic Caricature Society. It is China’s largest professional cartoon website, with thousands of cartoonists and illustrators contributing to it and more than 100,000 cartoons and illustrations in its archive.

China Daily’s global development

China Daily is rapidly developing at home and abroad. It has the largest and most professional team in China; and its global reporting and editing system, international communication channels and media relations network are constantly growing.
China Daily plays an important role in Asia News Network, the continent’s largest media organization, as it spreads the voice of China and Asia globally.

Largest professional team

China Daily has a highly professional English-language news reporting and editing team, which includes more than 500 professionally-trained members from China and abroad. Its staff includes more than 70 senior journalists from the United States, Britain and other countries.

China news reporting and editing network

China Daily has 31 bureaus and offices covering news in the country’s provinces, municipalities and autonomous regions, which include Anhui, Beijing,Chongqing, Fujian, Guangdong, Guangxi,Guizhou,Hainan, Henan, Heilongjiang, Hubei, Hunan, Jiangsu, Jilin, Liaoning, Shaanxi,Shandong, Shanghai, Shanxi, Sichuan, Tianjin, Tibet,Xinjiang, Yunnan and Zhejiang. It also has a presence in such important locations as Dalian, Ningbo, Qingdao, Shenzhen, Xiamen and Xinjiang Production and Construction Corps.

Overseas communication channels

Since its launch, China Daily has established a global network of bureaus and offices. It offers the most comprehensive China-oriented coverage in the world, with dedicated regional editions providing expert and local perspectives to an international readership.
China Daily has five companies overseas: China Daily (Holding) Co. Ltd., China Daily USA Ltd., China Daily UK Ltd., China Daily Asia Pacific Ltd. and China Daily Hong Kong Ltd.. It also has many bureaus and offices around the world, including its Washington, D.C. office as well as the New York, San Francisco, London and Brussels bureaus.

China Daily’s overseas companies are expanding their distribution networks and pushing forward close cooperation with other media companies abroad. They are making great strides in expanding the readership of China Daily’s US, European, Asian and Hong Kong editions, as well as its other publications.

The group has 23 printing locations overseas: Hong Kong, Washington, D.C.,New York, San Francisco, Chicago, Los Angeles, Houston, Seattle, Atlanta, Boston, London, Brussels, Marseille, Frankfurt, Madrid, Istanbul, Jakarta, Bangkok, Tokyo, Sydney, Singapore, Dubai and New Delhi.

Global communication with mainstream media

China Daily uses its strengths in networks, branding and resources to cooperate and exchange with mainstream media around the world. These include The New York Times, Washington Post, USA Today and Time magazine in the United States; Globe and Mail in Canada; Le Figaro in France; and the Financial Times and The Guardian in the United Kingdom.

Key role in Asia News Network

Asia News Network (ANN) consists of 21 mainstream news organizations in 19 Asian nations and regions. China Daily is one of the core members of ANN and the only member on the Chinese mainland. China Daily plays a key role in ANN, including exchanging stories and staff with mainstream English media in other parts of Asia, organizing events and operating its Asia News Photo website.

Branding events of China Daily

China Daily has been building a platform for effective global communication by hosting such events as the Beijing-Tokyo Forum, the China Daily Asia Leadership Roundtable, the 21st Century National English Speaking Competition, the Changing Asia-Asia Press Photo Competition, the University Cartoon Competition on Environmental Protection.

Mr. Gavin Cheung
Senior Manager, Department of Media,
E-mail: Gavin.Cheung@findworldedu.com
Website: http://www.findworldedu.com/

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