My Account Login | Register About Us Contact Us
Home World University Business School International School Student Life Teacher Recruitment Education Exhibition Education Media
21st Century
Time: 2012-11-12    BY Gavin   From: 21st Century   Clicks: 1843
(0) Comments Print Mail Text size: A   A  A

21st Century, founded in 1993, is an English-language weekly targeting young Chinese intellectuals and professionals. It aims to cultivate their inter-cultural communication competency in a context of increasing globalization.

21st Century delivers feature-style stories about news, culture, science and technology, entertainment and youth events. Readers are also treated to weekly pages that cover practical concerns such as money, careers and relationships.

21st Century Weekly has now grown to be one of the largest English news weeklies in China with its large nationwide circulation network.

Audience Composition

The target audience of 21st Century Weekly are young Chinese aged between 18-35. They're a vigorous group who are interested in cross-culture communications and are powerful consumer force.

1. Audience professions
College students        75%        Young professionals    14.7%
Managerial staff         5.6%        Teachers                      5.2%
Others students         4.7%

2.  Audience age groups
18-25  48.2%               25-30  30.1%
30-35  14.8%               over 35  6.9%

                                      21st Century Weekly sections
21st Century Weekly has 24 pages each issue, all of which provide authentic English content.

Page 1: Cover
Person or event of the week, bilingual highlights

Page 2 ,3: News
Analysis of hot issues; news highlights and keywords

Page 4,5: Focus
In-depth analysis of current events of interest to young people, complemented by foreign perspectives foreign perspectives

Page 6,7 :Opinion & Forum
Opinions and debate from young people

Page 8,9: Campus life
Exploration of vigorous campus life, voices from university students

Page 10,11: Entertainment
Reviews of hot films, music, profiles and gossip of pop stars

Page 12,13 New Horizon
A glance of the world’s culture, lifestyle and latest technology

Page 14,15:Get ahead
Recruitment, overseas internship, and career tips

Page 16: Books/people:
Review of English best-sellers; profiles of young peers abound the world.

Page 17:Relationships
Relationship stories from real life

Page 18: Fun corner
Fashion, gadget trend, and fun life

Page 19: My 2012
Olympic volunteers sharing their unique experience of the Games

Page 20: Sport
Profile of sports stars, learn the sports talk

Publishing time:
Released on Wednesday, a total of 50 period in the whole year
Each issue circulation: 560,000 copies/period
Circulated rate: 1:5

Learning express supplement (Page I-IV):
A weekly practical learning guide on how to improve English through reading 21st Century.

Cross-media cooperation and promotions

1. Mobile learning
21st Century Weekly has been working with Nokia China to become one of the content providers of “Mobiledu”, an English service embedded in mobile phones, from early 2007. The partnership has allowed 21st Century to pioneer mobile phone use in the media industry. “Mobiledu” is aimed at young professionals who are keen to learn English. The service reinforces 21st Century Weekly’s influence on this audience. 21st Century Weekly has a potential audience of 100 million mobile learners.

2. Partnership with prestigious institutions in the English-learning sector
21st Century has a long history of partnering with domestically and internationally recognized English teaching, learning and testing institutions and media organizations. They not only provide the newspaper with latest information on English learning, but also participate in and sponsor 21st Century Weekly initiated events, such as the “21st Century Cup” National English Speaking Competition. The British Council, English Speaking Union, ETS and BBC are all long-term partners with 21st Century Weekly.

3. Soft ads services
21st Century also provides custom-tailored editorial production services for domestic and multinational companies. These include publishing special supplements, providing a platform for sponsoring readers’ events, etc. Nokia China, the British Council, Random House, and Casio are among 21st Century’s partners/clients in this field.

Mr. Gavin Cheung
Senior Manager, Department of Media,

  Related News
> Brenau University Prepares Students for Global Marketpla...
> UK urban forest can store as much carbon as tropical rai...
> UWS appoints new Dean of Busintess and Enterprise School
> Marcel Desautels honoured with the Friend of McGill in T...
> Schulich Partners with G7 Investors on Infrastructure Ed...
  User Comments

  • Life
  • Learning
  • Work
  • Entertainment

Beating School Stress this Week…Kapow!
For those of you taking Summer courses, you know ALL TOO WELL how quickly the course materials go by and before you know it finals a...
·Living costs in Australia
·Government should be tougher on responsi...
·National University to celebrate student...
·Varsity cricket match to be held in memo...
·Living costs in Australia

The Physics of Food
Ice doesn’t belong in ice cream. If you want to make an extra lickable treat, you need to minimize the ice part.
·Study tracks hunting experience
·Study in New Zealand
·Study in Germany
·Why Study in Cyprus
·Why Study in Denmark

Students get a taste for Massey food ind...
Year 12 and 13 secondary school pupils experienced what it is like to study horticulture and agriculture at Massey University during...
·HuskyJobs for UW Students
·Career Services
·Using Hawk Jobs
·Student Work Experience
·Employment Opportunities

World University
Find Your University
Study countries recommend
World University Rankings
Teacher Recruitment
Talent pool
Latest Jobs
Education Exhibition
Exhibition News
Recent Exhibitions
Business School
Find Your Business School
Business school accreditation
Business schools ranking
Student Life
International School
Find Your School
Education Media
New Media
About Us
Who we are
Contact Us
Career opportunities
The World Education Website
Copyright @ 2018